Why "dumb"?

Because everyone else's GTM advice is trying really hard to sound smart. Forty-slide frameworks. Acronyms invented specifically to be trademarked. Case studies that leave out the part where the company also had $40M and a category tailwind.

Most of what actually works in go-to-market is embarrassingly simple. Talk to customers. Ship the thing. Follow up. Don't automate the parts that were supposed to be human. The tactics being sold back to you as "growth hacks" are usually just that, wearing a blazer.

This site exists to say that part out loud — with jokes, because taking yourself too seriously is its own kind of slop.

Who's writing this

Someone who has actually sat in GTM seats — building pipeline, running launches, watching good ideas die in a Notion doc nobody read. Currently doing this on the side, in stealth, while working a day job in GTM. Real name and face are coming once this thing is ready to stand on its own. For now, judge the ideas, not the byline.

What this becomes

The blog is step one: sharp, funny, occasionally mean-to-tactics-not-people takes on what's actually happening in GTM right now. Step two is a marketplace to book paid, hourly sessions with operators who'll give you a straight answer instead of a proposal. No retainers. No "let's circle back next quarter."

Say hi

Got a take, a rebuttal, or a piece of GTM slop that needs calling out? Get in touch.