dumbgtm
TO:
All readers
FROM:
dumbGTM
RE:
New dumb ideas, roughly weekly

The Blog

Marketing ideas at every stage of the loop. Some are early and weird. Some used to work and have been run into the ground. Every post says which stage it thinks the idea is in.

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  1. Memo 008 §3 Everywhere
    3 min read

    Does cold email still work in 2026?

    RE: Yes, but the version that works is smaller and more specific than the one most tools sell. Average reply rates sit around 3 to 4.5%, and stricter inbox rules punish high volume.
  2. Memo 007 §4 Boring
    3 min read

    Is SEO dead in 2026? A short answer and a longer one

    RE: No. Google still handles most searches and search volume is growing. What's shrinking is the number of clicks a ranking brings, especially for simple questions AI now answers on the page.
  3. Memo 006 §3 Everywhere
    4 min read

    AEO vs SEO vs GEO: what changed and what's a new acronym

    RE: SEO gets you ranked, AEO gets you used as the answer, GEO gets you cited by AI tools like ChatGPT. Most of the work overlaps. Here's what's different and what's just rebranding.
  4. Memo 005 §2 Working
    4 min read

    Does cold calling still work in 2026?

    RE: Yes, for B2B teams that can handle the math. Cold calling takes hundreds of dials per meeting, but it stands out again now that everyone else moved to email and AI.
  5. Memo 004 §3 Everywhere
    6 min read

    Are AI SDRs worth it in 2026? An answer from someone who doesn't sell one

    RE: For most B2B teams, no, not as a replacement for a human SDR. What the data says about AI SDR results, costs and churn, plus the few cases where one pays off.
  6. Memo 003 §4 Boring
    1 min read

    Multi touch attribution is astrology for people who went to business school

    RE: Every attribution model promises to show which touchpoint closed the deal. None of them can. They just make a guess look expensive.
  7. Memo 002 §4 Boring
    2 min read

    Your GTM framework is a hostage situation with a nicer font

    RE: The 40-slide framework isn't clarity. It's a way to make a simple decision take three months and require a consultant to explain it back to you.
  8. Memo 001 §3 Everywhere
    2 min read

    Your AI SDR isn't a rep. It's a spam cannon with a LinkedIn headshot.

    RE: Every outbound tool now ships an 'AI SDR.' None of them are reps. They're volume machines wearing a name tag, and your reply rate is the receipt.