est. 2026 · contrarian by design
Go-to-market advice for people tired of being lied to about go-to-market.
dumbGTM calls out the slop: the AI SDR spam, the "10x your pipeline" grifters, the frameworks nobody needed. We keep the ideas dumb and obvious on purpose — because that's usually what actually works.
We say the quiet part
Your GTM plan is not a moat. Most tactics being sold to you right now are the same five ideas with a new coat of paint. We point at the paint.
No frameworks with acronyms
If it needs a 40-slide deck and a consultant to explain it, it's not a strategy, it's a hostage situation. We keep it dumb on purpose.
Built by someone who does this
Not a former VP who pivoted to "thought leadership." Actual GTM work, actual opinions, occasionally actually funny.
Latest slop we've called out
All posts →Jun 27, 2026
Your GTM framework is a hostage situation with a nicer font
The 40-slide framework isn't clarity. It's a way to make a simple decision take three months and require a consultant to explain it back to you.
Jun 20, 2026
Your AI SDR isn't a rep. It's a spam cannon with a LinkedIn headshot.
Every outbound tool now ships an 'AI SDR.' None of them are reps. They're volume machines wearing a name tag, and your reply rate is the receipt.
Want an hour with someone who's actually done this?
We're building a way to book paid, hourly sessions with real GTM operators — no retainers, no decks, just answers. Operator sign-ups and booking are coming soon.