dumbgtm

silly. goofy. cheeky. dense. idiotic. moronic. fun.

So dumb it might work.

DumbGTM celebrates the marketing ideas that get laughed at, and the people behind them.

See our dumbest ideas Watch on YouTube
Fig. 1: The dumb idea loop§1–§4 ↻
§1§2§3§4 RESULTS TIME → the last dumb idea everyone else YOU ARE HERE
Now it’s a carousel, a course, and 100 AI tools.

Section 1: Latest dumb idea

From the whiteboard

All dumb ideas

Idea 002 8 slides Oct 11, 2026

It's About the Human

Automation made personalization cheap for everyone, so its value is moving to the parts that are hard to automate: real people. How to put your humans forward, and where the idea breaks.

Click through it

Earlier dumb ideas

  1. Idea 001 Marketing and War: The Logic Beyond Clichés 8 slides

Section 2

The lifecycle of a dumb idea.

Most marketing "gamechangers" go through the same four stages. Then someone comes up with a new dumb idea and it starts over.

  1. §1 of 4

    Dumb

    Someone suggests something contrarian. Nobody smart is doing anything like it. Maybe not your best idea, try again.

  2. §2 of 4

    Working

    Nah, let's just run with it. It starts working, maybe solely because no one else is doing it. Either way, it becomes your unfair advantage.

  3. §3 of 4

    Everywhere

    Now there are case studies, LinkedIn posts, a course and a hundred AI tools that automate it. By next quarter all your competitors are doing it too.

  4. §4 of 4

    Boring

    Buyers have seen it hundreds of times and results flatten out. Everyone keeps doing it anyway, because now it's in the playbook.

Somewhere, right now, in an open-concept office with many plants and cold brew on tap, a dumb idea is being ignored.

Section 3

What you'll find here

2.1

Early

We write about ideas while they still sound dumb. That's the only stage where they give you an edge.

2.2

Honest

Not all dumb ideas work (obviously). When a tactic is so bad it's not worth trying, that's worth calling out too. But feel free to ignore our take.

2.3

Real

We'll cover stories from main character GTM leaders who tried dumb things.

Section 4: In tray

New stuff

All posts

Attachment A · Memo 008

New §3 Everywhere

Does cold email still work in 2026?

RE: Yes, but the version that works is smaller and more specific than the one most tools sell. Average reply rates sit around 3 to 4.5%, and stricter inbox rules punish high volume.

Oct 10, 2026 · 3 min read Read memo

Also in the tray

  1. Memo 007 §4 Boring
    3 min read

    Is SEO dead in 2026? A short answer and a longer one

    RE: No. Google still handles most searches and search volume is growing. What's shrinking is the number of clicks a ranking brings, especially for simple questions AI now answers on the page.
  2. Memo 006 §3 Everywhere
    4 min read

    AEO vs SEO vs GEO: what changed and what's a new acronym

    RE: SEO gets you ranked, AEO gets you used as the answer, GEO gets you cited by AI tools like ChatGPT. Most of the work overlaps. Here's what's different and what's just rebranding.

Section 5: Audio-visual department

Dumb ideas, also in video form

New breakdowns every week on YouTube, and shorter ones on LinkedIn.

YouTube LinkedIn