nothing here needs a framework

The dumbGTM Manifesto

Ten rules. No slide numbers. Steal them, screenshot them, argue with them.

1. 1

   If it needs an acronym, it's not a strategy. It's a symptom.

2. 2

   Nobody forwards a 40-slide deck. They forward one sentence.

3. 3

   "10x your pipeline" is a Craigslist ad with better fonts.

4. 4

   AI can write the email. It can't make anyone want to open it.

5. 5

   If the case study skips the funding round, assume there was a funding round.

6. 6

   Ten real customer conversations beat ten frameworks about having them.

7. 7

   If you can't explain it in one sentence, it's an invoice waiting to happen.

8. 8

   Automating the follow-up doesn't fix the offer. It just spams more people with the same bad one.

9. 9

   If everyone in your market is doing it, it's not an edge. It's a tax.

10. 10

    The best idea in the room is rarely the one somebody's charging $20k to say.