Hot Takes

If your growth hack only works before everyone finds out about it, it was never a hack. It was information asymmetry, and you burned it in a LinkedIn post.

A framework named after its inventor’s initials isn’t a methodology. It’s a personal brand with a diagram.

Cold outbound isn’t dead. Lazy cold outbound is dead. You just haven’t noticed the difference yet.

Your ICP slide has 12 bullet points. Your actual ICP is “whoever answers the phone.”

Every “AI-powered GTM platform” is three Zapier steps wearing a Series A.

“Thought leadership” is just content you don’t want held accountable to results.